The (R)evolution of Marketing
11Feb12
Unless you’re in your first marketing job, you know B2B marketing has changed tremendously over the last 5-10 years. It’s become more complex, more driven by data and faster paced, with more ways to reach prospects than ever. The graphic below (courtesy of Jeff Rohrs of ExactTarget) shows exactly how much more complex marketing has become. Click on it to zoom in.
While B2B marketers have many more options, they also have to be better at understanding which combination of tactics are best suited for reaching their goals, and how to measure if those tactics are working.
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Tags: B2B marketing, demand generation, email markeitng, inbound sales, online marketing, PPC, SEO
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