B2B Marketing Need Not Be Stodgy

03Feb12

Think B2B communications must be “corporate” and stodgy to get results? Think again. Businesses are run by people, and people like a good laugh.  Check out what Cisco did with this video for a piece of gear that costs hundreds of thousands of dollars. (By the way, they got a ton of press too for their unusual approach.) That doesn’t mean all your marketing should be one big comedy fest, but in the largely button-down world of B2B marketing, some humor can help you break out of the pack.

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