Negect Your B2B Website At Your Peril

24Jan12

Just because your company sells B2B products/services via sales people doesn’t mean your website can be neglected. Your prospects are making “short list” decisions based on their own research, which includes your website as well as related online properties (Facebook, Twitter, etc.). And these decisions are being made without you even knowing about it, so you may not even get the chance to present your solutions face-to-face.

Remember, your website is your silent salesperson and it must tell a good story and guide the prospect to the point that the prospect is ready to interact with a real person or complete the sales otherwise.